Into the history of Fashion
The city of fashion! Since When there is fashion week in Milan, Who has made Milan one of the greatest fashion cities, Where you can find the iconic and symbolic places, and so Why is Milan really "the city of fashion"... #Follow me into this guide into what makes Milan the fashion capital, its secrets and the places that have made it iconic😉
27 Places • 1 Save • ago
Free

Introduction

Milan has for years now been recognized as one of the fashion centers of the modern world: sharing the catwalk with Paris and New York. Although fashion is observable in the very essence of people, who reflect the pride and weight of its reputation in their style; it is not immediate to know the areas that most reflect this reputation.

Since When

The debut year of the Milanese value in the fashion world is dated to 1958 when the first fashion show took place in the fairgrounds on Via Gattamelata.

Via Gattamelata
@Lindamaxime
First FASHION WEEK in Milan
Add to
Details

In this nowadays increasingly industrialized area, the first fashion show run by Giovanni Battista Giorgini, who was already known for the visibility he gave to Italian fashion with the first fashion week in Florence in the early 1950s, was held in the late 1950s.

The big change in Milan fashion week, however, was given in the late 1960s when in 1967 "prêt-à-porter" was established as the style of the great Milanese fashion houses, which would change forever the way fashion was made, seen, conceived and worn.

Who

Following a chronological order I will present the great designers who dressed Milan with its name, offering a guide to their first boutiques, ateliers and maisons.

The great figures of the 1960s' who revolutionized fashion in Milan were: Giovanni Battista Giorgini, the Biffi sisters in Corso Genova next to the Navigli area, Elio Fiorucci with his Galleria Passerella, downtown; and Mila Schön right next to Fiorucci founding "The House" right in 1958.

Galleria Passarella
@Lindamaxime
ELIO FIORUCCI
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Via San Pietro All'Orto
@Lindamaxime
MILA SCHÖN
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Details
Corso Genova
@Lindamaxime
BIFFI sisters
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Details

From the 1970s through the 1980s, the emerging designers who revolutionized the fashion world with their style were Le Tre G "The Three G's": Giorgio Armani in his atelier at 11 Via Borgonuovo in the Brera area, who nowadays instead counts with the headquarters at 9 Via Sant'Andrea; Gianfranco Ferré, who although nowadays no longer has his own headquarters among the city streets, one can still find the historic ones from when he began; and finally Giovanni Versace with the initial headquarters in Via della Spiga and then expanded to the point of building an entire block of just his garments in Piazza Luigi Einaudi 4.

GIORGIO ARMANI

Via Borgonuovo, XI
@Lindamaxime
PAST
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Via Sant'Andrea, 9
@Lindamaxime
PRESENT
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Details

GIANFRANCO FERRÉ

Via Conservatorio
@Lindamaxime
FIRST historical maison
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Via San Damiano
@Lindamaxime
SECOND historical maison
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Details

Aware of the fact that nowadays there is no longer an artistic house of Gianfranco Ferré, although the sale and tradition of his style and designs continue.

GIOVANNI VERSACE

Via della Spiga
@Lindamaxime
PAST
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Details
Piazza Luigi Einaudi, 4
@Lindamaxime
PRESENT
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Details

With the dawn of the 1990s comes the creative collaboration between Domenico Dolce and Stefano Gabbana, and the establishment of the Moschino House in the Milan of 1994.

Via San Damiano
@Lindamaxime
DOLCE & GABBANA (1994)
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Details
Via Sant'Andrea
@Lindamaxime
MOSCHINO prima boutique
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Details

All these artists and designers shaped Milan's fashion, contributing to its fame, prestige and history.

Where

Having seen the characters and history of Milan Fashion from its origins, I now propose to return to the modern day. Where does fashion week take place? Where is Milanese luxury concentrated? Where are the icons of Italian fashion to be found?

Indeed, in Milan there is a specified zone dedicated to the fashion season with the concentration of the city's luxury for the rest of the year. This area counts with the four most expensive streets in the city that upon meeting each other, form a square space; hence the name of the area: "Quadrilatero della Moda." The beauty of the history of these streets is that along with their name they have defined and enhanced that of the city, so let's have a look!

Via Monte Napoleone
@Lindamaxime
Add to
Details
Via Alessandro Manzoni
@Lindamaxime
Add to
Details
Via della Spiga
@Lindamaxime
Add to
Details
Corso Venezia
@Lindamaxime
Add to
Details

Aside from these iconic streets of luxury, there are other adjacent ones that are extremely busy during fashion week precisely because they take care of hosting fashion shows and events. They find themselves filled not only with models and celebrities, but more importantly with the great enthusiasts who travel from all over the world to steal a glance at the exclusivity of certain outfits and styles of those who so eagerly await the event and long to be a part of it.

CURIOSITY

For those who remember Gigi Hadid's assault at the end of the 2016 Max Mara show, where she defended herself so bravely and promptly, it was right inside the Fashion Quadrilateral... I will let you recognize which one among the four streets, through your attentive gaze, upon visiting them!

Some of the streets, beyond those we presented, that represent the city, especially for the traffic of people who visit them for prestige, elegance and beauty, during the period of fashion week, are various. Most of these streets are precisely the cross streets of those that delimit the fashion quadrilateral shown earlier. These beautiful streets are:

Via Borgospesso
@Lindamaxime
Add to
Details
Via Pietro Verri
@Lindamaxime
Add to
Details
Via Bagutta
@Lindamaxime
Add to
Details
Via Santo Spirito
@Lindamaxime
Add to
Details
Via Gesù
@Lindamaxime
Con, nascosto nei suoi meandri, l'imponente palazzo di Donatella Versace!
Add to
Details

and the world-famous St. Andrew's street we observed earlier hosting Moschino's provocative shop-debut.

from an ARTISTIC point of view

In case you are also a lover of motionless art and that would become extremely difficult to wear...; there are wonderful museums and palaces that are part of the luxury of the Quadrilateral, which during the fashion week, can be the temporary home of the big celebrities invited or starring, or be the stage.

Palazzo Morando
@Lindamaxime
Add to
Details
Palazzo Borromeo d'Adda
@Lindamaxime
Add to
Details
Grand Hotel et de Milan
@Lindamaxime
Add to
Details
Church of Saint Francis of Paola
@Lindamaxime
Add to
Details
Bagatti Valsecchi Museum
@Lindamaxime
(che vediamo anche in un'altra guida della città) 😉
Add to
Details

To conclude, we move considerably away from our Quadrilateral, to offer as a proposal to discover of the "secret" Milan: the wonderful Carla Sozzani Gallery, founded in 1990 and located at Corso Como 10, Garibaldi area (which we will see in another guide, about today's Milan and its most modern corners visited daily by the Milanese). This spectacular gallery could be called a hidden treasure, as it contains within it an endless collection of art in multiple forms: painting, architecture, design, photography, fashion and exclusive boutiques; not being able to miss also a more "spartan" culinary proposal such as the bar, and a more elegant one such as the restaurant.

Fondazione Sozzani
@Lindamaxime
Add to
Details

Why

To the question of "why exactly Milan became the city of fashion" there are various reasons that can be offered, according to what we have seen. Milan, together with Paris have rewritten and redesigned fashion as it was conceived until the 1960s. The big reason, in fact, to which the city owes its notoriety I do not see it as a single one, but as a whole that have allowed Milan today to be recognized as the city with the highest concentration of luxury in the country, and one of the top three internationally.

The first reason is undoubtedly the invention of prêt-à-porter, which was the city's own during the expansion of Italian influence in the field of fashion.

Another reason is surely the concentration of great designers who used Milan as a launching pad for their art and made the city's style one of the most recognizable and elegant.

Last reason for my analysis is definitely the influence of a breathtaking city that beautifully frames the works of art it is given to present. Thanks to marketing, advertising and clearly history, part of its fame is recognized as one of the most important venues for the fashion week event; with weeks dedicated to fashion houses and runways, models and designers, who united all under one roof offer art to wear.

THE END 

In the next guide we will offer you some of the best sites to go shopping, from the most luxury to the cheapest, not discounting on quality! 😉

Thank you to have read this far we really appreciate. If you enjoyed this guide, you can support us by leaving a tip, sending us feedback via our mail, and/or share it. See you soon on another adventure !

* * *
CURATED BY
We're Linda and Maxime, a 🇮🇹-🇫🇷 couple who would describe ourselves as unstoppable. We're both adventurers in our own way. Linda has been traveling since she was very young. Since her parents owned a travel agency, she has scoured the globe and the continents. She's always on the lookout for great hotels and must-see activities; she tries out everything there is to do and is always ready with good advice! As for me (Maxime ;) ), I'm lucky enough to be able to travel around the world. A little more adventurous in my approach to travel, I'm above all the couple's culinary curiosity buff. From scorpion to pheasant shark to fertilized eggs, I taste ABSOLUTELY everything! With all this experience accumulated, we'd like to share it with you today 0:) We look forward to hearing from you, because this is the only way we'll grow <3 WE WISH YOU A LOVELY TRIP !!!! Nous sommes Linda et Maxime et nous sommes un couple 🇮🇹-🇫🇷 , nous nous décririons comme inarrêtables. Nous sommes deux aventuriers à nos façons. Linda voyage depuis son plus jeune âge. Ses parents ayant une agence de voyage, elle a parcouru le globe et les continents. Les supers hôtels et les activités à ne surtout pas manquer; elle teste touts ce qu'il y a faire et est toujours de bon conseils ! Pour ma part ( Maxime ;) ), j'ai la chance d'aussi voyager autour du monde. Un peu plus aventureux dans mon approche au voyage, je suis surtout le grand curieux culinaire du couple. du scorpion en passant par le requin faisandé ou encore les oeufs fertilisés, je goûte ABSOLUMENT tout ! Avec toute cette expérience, on souhaite aujourd'hui vous la partager 0:) On attend vos retours avec impatience car ce n'est que comme ça que nous grandirons <3 BON VOYAGE A VOUS !!!! Gollum would appreciate your PRECIOUS 💍 feedbacks at: linda.maxime01@gmail.com
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Support Linda & Maxime’s work.
Select your tip amount
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Into the history of Fashion
The city of fashion! Since When there is fashion week in Milan, Who has made Milan one of the greatest fashion cities, Where you can find the iconic and symbolic places, and so Why is Milan really "the city of fashion"... #Follow me into this guide into what makes Milan the fashion capital, its secrets and the places that have made it iconic😉
27 Places • 1 Save • ago
Free

Introduction

Milan has for years now been recognized as one of the fashion centers of the modern world: sharing the catwalk with Paris and New York. Although fashion is observable in the very essence of people, who reflect the pride and weight of its reputation in their style; it is not immediate to know the areas that most reflect this reputation.

Since When

The debut year of the Milanese value in the fashion world is dated to 1958 when the first fashion show took place in the fairgrounds on Via Gattamelata.

Via Gattamelata
@Lindamaxime
First FASHION WEEK in Milan
Add to
Details

In this nowadays increasingly industrialized area, the first fashion show run by Giovanni Battista Giorgini, who was already known for the visibility he gave to Italian fashion with the first fashion week in Florence in the early 1950s, was held in the late 1950s.

The big change in Milan fashion week, however, was given in the late 1960s when in 1967 "prêt-à-porter" was established as the style of the great Milanese fashion houses, which would change forever the way fashion was made, seen, conceived and worn.

Who

Following a chronological order I will present the great designers who dressed Milan with its name, offering a guide to their first boutiques, ateliers and maisons.

The great figures of the 1960s' who revolutionized fashion in Milan were: Giovanni Battista Giorgini, the Biffi sisters in Corso Genova next to the Navigli area, Elio Fiorucci with his Galleria Passerella, downtown; and Mila Schön right next to Fiorucci founding "The House" right in 1958.

Galleria Passarella
@Lindamaxime
ELIO FIORUCCI
Add to
Details
Via San Pietro All'Orto
@Lindamaxime
MILA SCHÖN
Add to
Details
Corso Genova
@Lindamaxime
BIFFI sisters
Add to
Details

From the 1970s through the 1980s, the emerging designers who revolutionized the fashion world with their style were Le Tre G "The Three G's": Giorgio Armani in his atelier at 11 Via Borgonuovo in the Brera area, who nowadays instead counts with the headquarters at 9 Via Sant'Andrea; Gianfranco Ferré, who although nowadays no longer has his own headquarters among the city streets, one can still find the historic ones from when he began; and finally Giovanni Versace with the initial headquarters in Via della Spiga and then expanded to the point of building an entire block of just his garments in Piazza Luigi Einaudi 4.

GIORGIO ARMANI

Via Borgonuovo, XI
@Lindamaxime
PAST
Add to
Details
Via Sant'Andrea, 9
@Lindamaxime
PRESENT
Add to
Details

GIANFRANCO FERRÉ

Via Conservatorio
@Lindamaxime
FIRST historical maison
Add to
Details
Via San Damiano
@Lindamaxime
SECOND historical maison
Add to
Details

Aware of the fact that nowadays there is no longer an artistic house of Gianfranco Ferré, although the sale and tradition of his style and designs continue.

GIOVANNI VERSACE

Via della Spiga
@Lindamaxime
PAST
Add to
Details
Piazza Luigi Einaudi, 4
@Lindamaxime
PRESENT
Add to
Details

With the dawn of the 1990s comes the creative collaboration between Domenico Dolce and Stefano Gabbana, and the establishment of the Moschino House in the Milan of 1994.

Via San Damiano
@Lindamaxime
DOLCE & GABBANA (1994)
Add to
Details
Via Sant'Andrea
@Lindamaxime
MOSCHINO prima boutique
Add to
Details

All these artists and designers shaped Milan's fashion, contributing to its fame, prestige and history.

Where

Having seen the characters and history of Milan Fashion from its origins, I now propose to return to the modern day. Where does fashion week take place? Where is Milanese luxury concentrated? Where are the icons of Italian fashion to be found?

Indeed, in Milan there is a specified zone dedicated to the fashion season with the concentration of the city's luxury for the rest of the year. This area counts with the four most expensive streets in the city that upon meeting each other, form a square space; hence the name of the area: "Quadrilatero della Moda." The beauty of the history of these streets is that along with their name they have defined and enhanced that of the city, so let's have a look!

Via Monte Napoleone
@Lindamaxime
Add to
Details
Via Alessandro Manzoni
@Lindamaxime
Add to
Details
Via della Spiga
@Lindamaxime
Add to
Details
Corso Venezia
@Lindamaxime
Add to
Details

Aside from these iconic streets of luxury, there are other adjacent ones that are extremely busy during fashion week precisely because they take care of hosting fashion shows and events. They find themselves filled not only with models and celebrities, but more importantly with the great enthusiasts who travel from all over the world to steal a glance at the exclusivity of certain outfits and styles of those who so eagerly await the event and long to be a part of it.

CURIOSITY

For those who remember Gigi Hadid's assault at the end of the 2016 Max Mara show, where she defended herself so bravely and promptly, it was right inside the Fashion Quadrilateral... I will let you recognize which one among the four streets, through your attentive gaze, upon visiting them!

Some of the streets, beyond those we presented, that represent the city, especially for the traffic of people who visit them for prestige, elegance and beauty, during the period of fashion week, are various. Most of these streets are precisely the cross streets of those that delimit the fashion quadrilateral shown earlier. These beautiful streets are:

Via Borgospesso
@Lindamaxime
Add to
Details
Via Pietro Verri
@Lindamaxime
Add to
Details
Via Bagutta
@Lindamaxime
Add to
Details
Via Santo Spirito
@Lindamaxime
Add to
Details
Via Gesù
@Lindamaxime
Con, nascosto nei suoi meandri, l'imponente palazzo di Donatella Versace!
Add to
Details

and the world-famous St. Andrew's street we observed earlier hosting Moschino's provocative shop-debut.

from an ARTISTIC point of view

In case you are also a lover of motionless art and that would become extremely difficult to wear...; there are wonderful museums and palaces that are part of the luxury of the Quadrilateral, which during the fashion week, can be the temporary home of the big celebrities invited or starring, or be the stage.

Palazzo Morando
@Lindamaxime
Add to
Details
Palazzo Borromeo d'Adda
@Lindamaxime
Add to
Details
Grand Hotel et de Milan
@Lindamaxime
Add to
Details
Church of Saint Francis of Paola
@Lindamaxime
Add to
Details
Bagatti Valsecchi Museum
@Lindamaxime
(che vediamo anche in un'altra guida della città) 😉
Add to
Details

To conclude, we move considerably away from our Quadrilateral, to offer as a proposal to discover of the "secret" Milan: the wonderful Carla Sozzani Gallery, founded in 1990 and located at Corso Como 10, Garibaldi area (which we will see in another guide, about today's Milan and its most modern corners visited daily by the Milanese). This spectacular gallery could be called a hidden treasure, as it contains within it an endless collection of art in multiple forms: painting, architecture, design, photography, fashion and exclusive boutiques; not being able to miss also a more "spartan" culinary proposal such as the bar, and a more elegant one such as the restaurant.

Fondazione Sozzani
@Lindamaxime
Add to
Details

Why

To the question of "why exactly Milan became the city of fashion" there are various reasons that can be offered, according to what we have seen. Milan, together with Paris have rewritten and redesigned fashion as it was conceived until the 1960s. The big reason, in fact, to which the city owes its notoriety I do not see it as a single one, but as a whole that have allowed Milan today to be recognized as the city with the highest concentration of luxury in the country, and one of the top three internationally.

The first reason is undoubtedly the invention of prêt-à-porter, which was the city's own during the expansion of Italian influence in the field of fashion.

Another reason is surely the concentration of great designers who used Milan as a launching pad for their art and made the city's style one of the most recognizable and elegant.

Last reason for my analysis is definitely the influence of a breathtaking city that beautifully frames the works of art it is given to present. Thanks to marketing, advertising and clearly history, part of its fame is recognized as one of the most important venues for the fashion week event; with weeks dedicated to fashion houses and runways, models and designers, who united all under one roof offer art to wear.

THE END 

In the next guide we will offer you some of the best sites to go shopping, from the most luxury to the cheapest, not discounting on quality! 😉

Thank you to have read this far we really appreciate. If you enjoyed this guide, you can support us by leaving a tip, sending us feedback via our mail, and/or share it. See you soon on another adventure !

* * *
CURATED BY
We're Linda and Maxime, a 🇮🇹-🇫🇷 couple who would describe ourselves as unstoppable. We're both adventurers in our own way. Linda has been traveling since she was very young. Since her parents owned a travel agency, she has scoured the globe and the continents. She's always on the lookout for great hotels and must-see activities; she tries out everything there is to do and is always ready with good advice! As for me (Maxime ;) ), I'm lucky enough to be able to travel around the world. A little more adventurous in my approach to travel, I'm above all the couple's culinary curiosity buff. From scorpion to pheasant shark to fertilized eggs, I taste ABSOLUTELY everything! With all this experience accumulated, we'd like to share it with you today 0:) We look forward to hearing from you, because this is the only way we'll grow <3 WE WISH YOU A LOVELY TRIP !!!! Nous sommes Linda et Maxime et nous sommes un couple 🇮🇹-🇫🇷 , nous nous décririons comme inarrêtables. Nous sommes deux aventuriers à nos façons. Linda voyage depuis son plus jeune âge. Ses parents ayant une agence de voyage, elle a parcouru le globe et les continents. Les supers hôtels et les activités à ne surtout pas manquer; elle teste touts ce qu'il y a faire et est toujours de bon conseils ! Pour ma part ( Maxime ;) ), j'ai la chance d'aussi voyager autour du monde. Un peu plus aventureux dans mon approche au voyage, je suis surtout le grand curieux culinaire du couple. du scorpion en passant par le requin faisandé ou encore les oeufs fertilisés, je goûte ABSOLUMENT tout ! Avec toute cette expérience, on souhaite aujourd'hui vous la partager 0:) On attend vos retours avec impatience car ce n'est que comme ça que nous grandirons <3 BON VOYAGE A VOUS !!!! Gollum would appreciate your PRECIOUS 💍 feedbacks at: linda.maxime01@gmail.com
Send A Tip
Support Linda & Maxime’s work.
Select your tip amount
$5
$10
$20
$50
Or type in other amount
Powered by Thatch
The home for unique & authentic travel
Powered by Thatch: Where great trips are made.
© Linda & Maxime Privacy Terms