📍 Must-Visit Spots 

Palatial Chronicles & Timeless Tales

The palaces in Seoul are beautiful and it's absolutely worth taking the time to visit them. Maybe even have a photo session in a Hanbok! The area around the palaces are filled with Hanbok stores. I would recommend checking out a few of them to see which one you like the best and renting a hanbok from that store. I would recommend against purchasing the "Hanbok + Palace Entry" packages you see on the online stores as it locks you into a store before you've had the chance to explore what their offerings look like + If you wear a hanbok, the entry to the palace is free.

1. Gyeongbokgung Palace

Gyeongbokgung Palace

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Gyeongbokgung is the largest of the "Five Grand Palaces" built by the Joseon Dynasty. It's one of the perfect spots to take pictures with a Hanbok. If you're visiting Seoul in April/May or September-October, the palace is open at night. Exploring the palace with all its lights is something you should not miss!

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2. Changdeokgung Palace

Changdeokgung Palace

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Changdeokgung is one of the "Five Grand Palaces" built by the Joseon Dynasty. It's one of the most well preserved palaces and is on the UNESCO World Heritage List

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3. Namsangol Hanok Village

Namsangol Hanok Village

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Namsangol Hanok Village is usually skipped by tourists but it's actually worth a visit. The Village is a reconstruction of a Joseon-era village with Hanok Houses moved and restored from various parts of Seoul. There are Five Hanoks that represent a cross-section of Joseon Society ranging from the Hanok of a Carpenter who built the Gyeongbokgung Palace to the Hanok of the Parents of Empress Sunjeonghyo

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4. Bongeunsa Temple

Bongeunsa Temple

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Bongeunsa Temple is located in Gangnam right next to the COEX Mall. It was founeded in 794 and has a 91 foot stone statue of the Maitreya Buddha. This statue is one of the largest stone statues in South Korea. I fell in love with this place as it was super peaceful despite being in the middle of one of the busiest area of Seoul.

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5. Cheongwadae (Blue House)

Blue House

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Cheongwadae contains the former executive office and official residence of the President of South Korea. It was used from 1948-2022 and was opened to the public in May 2022. You can explore the main building and walk around the official residence. The park is also perfect for a lovely stroll

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Neon Dreams & Urban Scenes

I'm a huge fan of architecture and cityscapes. If you love bird's eye views of the city, I would recommend visiting #2, #3, and #5 on the list for diverse views of Seoul from high up in the sky. DDP is perfect for the art lover and especially if you're a fan of the Architect Zaha Hadid!. If you are ok with uphill climbs and walking up flights of stairs, the Ihwa Mural Village is worth the effort!

1. Dongdaemun Design Plaza (DDP)

DDP │ Dongdaemun Design Plaza

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Dongdaemun Design Plaza, often shortened to DDP, is a modern architectural marvel designed by the renowned Zaha Hadid. Not only is it a hub for fashion and design, but the light shows at night also make it an enchanting spot for evening walks. Don't miss the various exhibitions and events that frequently take place here.

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2. Seullo 7017

Seoullo 7017

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Seoullo 7017 is an elevated pedestrian walkway that once served as an overpass. Transformed into an urban park, it's now adorned with plants, cafes, and art installations. Walking here gives a unique view of the city, blending the buzz below with the serenity above.

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3. Lotte World Tower

Lotte World Tower

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Standing as the pinnacle of the Seoul skyline, Lotte World Tower is the tallest building in South Korea. The Sky Deck on the top offers a panoramic view of the city that is simply breathtaking. If you're brave enough, step onto the glass floor section for a thrilling experience!

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4. Ihwa Mural Village

Ihwa Mural Village

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Perched on the slopes of Naksan Mountain, Ihwa Mural Village is a canvas of vibrant murals and art installations. The journey up the winding paths rewards you with both captivating art and a splendid view of Seoul.

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5. Jeongdong Observatory

Jeongdong Observatory

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Jeongdong Observatory offers a sweeping panorama of both Gyeongbokgung Palace and the Blue House. Visit during sunset for a magical contrast between the traditional architecture and the modern city backdrop.

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Canvas of Cultures & Artistic Adventures

1. National Museum of Korea

National Museum of Korea

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Delve deep into the rich tapestry of Korean history and culture at the National Museum of Korea. With artifacts ranging from ancient times to the modern era, this museum is a testament to Korea's vibrant heritage.

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2. Leeum Museum of Art

Leeum Museum of Art

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The Leeum Museum of Art is where traditional art meets contemporary. The museum houses both classical Korean treasures and works from global artists like Damien Hirst and Jean-Michel Basquiat.

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3. National Museum of Contemporary Art

MMCA (National Museum of Modern and Contemporary Art) Seoul

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Nestled in the heart of Seoul, MMCA is a haven for contemporary art enthusiasts. With rotating exhibits and stunning architecture, it's a place where art and space converge in harmony.

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4. National Folk Museum of Korea

The National Folk Museum of Korea

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Situated within Gyeongbokgung Palace Grounds, this museum offers insights into the daily lives of Koreans from ancient times. Discover how traditions have shaped today's Korea through interactive exhibits and artifacts.

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5. Seoul Museum of History

Seoul Museum of History

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Take a step back in time at the Seoul Museum of History. From the Joseon Dynasty to present-day Seoul, immerse yourself in the city's transformation over the centuries.

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Serenades of Seoul: Nature & Views

1. Cheonggyecheon Stream

Cheonggyecheon Stream

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Once a neglected waterway, Cheonggyecheon Stream is now a serene urban oasis. Whether you fancy a leisurely stroll or wish to relax by the water, this spot offers a refreshing break from city life.

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2. N Seoul Tower & Namsan Park

N Seoul Tower

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N Seoul Tower, perched atop Namsan Mountain, is more than just a broadcasting tower. By day, it offers sweeping views of the city, and by night, it glows in a range of colors. The surrounding Namsan Park is a haven for nature lovers and hikers alike.

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3. Bukhansan National Park

Bukhansan National Park

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Bukhansan National Park is Seoul's green lung, offering hiking trails for all levels. As you ascend, the city's skyline juxtaposed against lush greenery provides a view that's worth every step.

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4. Seoul Forest

Seoul Forest Park

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Often referred to as Seoul's Central Park, Seoul Forest is an expansive urban park with lakes, walking paths, and even a deer enclosure. It's a perfect spot for picnics, cycling, or simply soaking in nature.

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5. Inwangsan Mountain & Seoul City Wall Trail

Inwangsan Mountain Park

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Inwangsan offers a blend of natural beauty and historical significance. As you hike up, follow the ancient Seoul City Wall Trail, and soak in the panoramic views of the city. The mountain is also steeped in legends, making it a mystical experience.

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🛍️ Shopping Streets & Markets

1. Myeongdong Walking Street

Myeong-Dong Walking Street

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Descend into the bustling lanes of Myeongdong, where international fashion meets K-beauty. While you're bagging the latest skincare or accessory, don't forget to indulge in the tempting street food stalls offering everything from tteokbokki to egg bread. (But beware, Myeongdong is considered the "Times Square of Seoul" so if you want a proper local experience, it's fine to spend very little time here or evenskip this for other places.

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2. Hongdae Shopping Street

Hongdae Shopping Street

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Dive into the heart of youth culture in Seoul. Hongdae's streets are lined with quirky shops, independent boutiques, and live street performances. Perfect for trendy clothing and unique trinkets!

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3. Namdaemun Market

Namdaemun Market

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One of Korea's oldest markets, Namdaemun is a maze of stalls selling everything from clothes to kitchenware. Remember to haggle, and you might just bag a steal. The market also offers some amazing Korean snacks and dishes.

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4. Apgujeong Rodeo Street

Apgujeong Rodeo Street

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If luxury shopping is on your agenda, Apgujeong Rodeo Street is the place to be. Often likened to LA's Rodeo Drive, this upscale street in Gangnam is home to high-end brands, designer boutiques, and posh cafes. Stroll along and you might just spot a K-pop celebrity indulging in some retail therapy.

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5. Dongdaemun Market

Dongdaemun Market

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Why limit shopping to daylight? Dongdaemun's expansive shopping complexes, like Doota and Migliore, are open till the early morning. Whether it's fabrics, fashion, or electronics, this market promises variety and vibrancy.

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🏨 Rest in Comfort

1. The Shilla Seoul

THE SHILLA Seoul

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Nestled in the heart of the city, The SHILLA Seoul offers an oasis of tranquility combined with world-class luxury. With its elegant rooms, panoramic city views, and a serene sculpture garden, it's an exquisite escape. The hotel's Guerlain Spa guarantees a pampering experience after a long day of Seoul exploration. The La Yeon Restaurant has a lovely view and a Vegetarian Set Menu as well!

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2. Novotel Ambassador Gangnam

Novotel Ambassador Seoul Gangnam

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Strategically located in the vibrant district of Gangnam, the Novotel Ambassador offers modern amenities with a touch of sophistication. The in-house fitness center, heated swimming pool, and diverse dining options make it a favorite among business and leisure travelers alike. This hotel is one of the stops on the Airport Limousine Bus making it easy to travel to/from the airport

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3. Mondrian Seoul Itaewon

Mondrian Seoul Itaewon

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Immerse yourself in the artistic ambiance of Mondrian Seoul Itaewon, nestled in the city's cosmopolitan hub. Blending modern aesthetics with local touches, rooms offer a visual treat. Dive into gourmet delights at their chic eateries and let the rooftop pool views captivate you. A perfect blend of design and comfort in the heart of Seoul.

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4. Ibis Ambassador Myeongdong

ibis Ambassador Seoul Myeongdong

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The Ibis Ambassador Myeongdong is situated amidst the shopping frenzy, this hotel offers a contemporary respite with essential comforts. After a day of retail therapy or sightseeing, unwind in their cozy rooms. Its prime location ensures you're always steps away from the city's dynamic energy.

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5. The Designers Dongdaemun

Hotel The Designers Dongdaemun

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Embrace style and convenience at Hotel The Designers Dongdaemun. Located moments away from the subway, each room offers a blend of unique design and modern comfort. With attractions like Dongdaemun Fashion Street nearby and swift access to Myeongdong, it's a traveler's urban oasis. The rooms are uniquely designed and sets them apart from the very standard boxy hotel rooms. If you're on a budget and are looking for a unique room, I'd recommend The Designers Dongdaemun

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